The Miss America Organization is putting all of its chips on neon.
The pageant proprietor announced Thursday that Miss America Live! will be returning to Las Vegas' Planet Hollywood Resort & Casino for the next two years.
The hotel on the famed Vegas Strip was also the scene of 2008 Miss America Live!, TLC's revamped take on the festivities, which now include a series of competitions leading up to the main event and plenty of online interaction.
To combat flagging interest in the nearly century-old tradition, the competition also made a brief foray into reality TV last year, when CMT aired the seven-episode Finding Miss America.