Sean "Diddy" Combs has been key in putting together the Cîroc vodka in E!'s Drive Safe Campaign, so it only makes sense that we take you behind the scenes on the making of his new PSA. Check the clip above, where Diddy shows me and the rest of the E! players how it's done.

Then read past the jump for the finished product, promoting responsible drinking and offering a solution for people who need a safe ride home.

Drive Safe encourages viewers to log on to E! Online or text "Drive Safe" to 37373 from their wireless devices to receive taxi contact information in their area.

Because when you get down to it, every designated driver is a star.

  • Share
  • Tweet
  • Share

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.