Since Kanye hasn't released a video for his merciless, surging single Way Too Cold, director Ashley Smith employed an adorable, charismatic child named Caleb to get the job done. 

Not only does Caleb have a practical reason for his mink to be dragging on the floor, but it actually works in the sense that it puts childlike lyrics such as, "So whoever think they words affect me is too stupid," into context.

Theraflu will do anything for self-promotion. No wonder Kanye loves it so much.


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