Bethenny Frankel, Kim Kardashian, Lauren Conrad

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Business of Celebrity Top Image

If you've made it in Hollywood, you're already pretty successful.

Some stars, though, aren't satisfied sticking solely to the thing that made them famous—they're go-getters. These celebrities have an entrepreneurial vision, and they're willing to put in the hard work. We've got to hand it to the ladies on this one—whether it's Kim Kardashian, Bethenny Frankel or Lauren Conrad, these brilliant businesswomen have used their fame to launch empires.

Getting taken seriously outside of your primary career field isn't easy, and becoming a mogul is quite the challenge no matter how specialized your background might be. But look at Jessica Alba and Jessica Simpson—they both have multi-million dollar ventures tied to their now-household names. Even Gwyneth Paltrow, who caters to a more niche market than the Jessicas, has become synonymous with Goop. These great gals have and will continue to achieve great success, but they've also paved the way for the next generation.

So without further ado, here's a look at these moguls-in-the-making and how they're using their star power to succeed.

Kylie Jenner, New Lip Kit Colors, Blue


Kylie Jenner: If you've ever tried to get one of her famous lip kits, you know they sell out in seconds! The Keeping Up With the Kardashians star is a makeup maven-in-the-making, and her Kylie Cosmetics empire is just getting started.

Kylie and sister Kendall Jenner also have their own fashion lines and have co-authored a young adult book. Look out, Kim!

Cravings, Chrissy Teigen

Courtesy Penguin Random House

Chrissy Teigen: If you know her only as the sexy swimsuit model with the hilarious Twitter account, you need to do some research. Chrissy is quite the foodie, and her Cravings cookbook is a must-have for every kitchen. Her food blog, Delushious, is under construction, but Chrissy will no doubt bring it back and outdo even herself with those yummy recipes.

When Chrissy's not modeling, cooking, or making us laugh on social media, she's bringing her wit to TV. Currently, you can find her cracking up LL Cool J on Spike TV's Lip Sync Battle.

Shay Mitchell, ESC: White Shirts

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Shay Mitchell: This Pretty Little Liars star does it all. In 2014, she launched lifestyle blog Amore & Vita (it's currently getting a redesign) and a YouTube channel focusing on all things lifestyle. She also partnered with Kohl's on a line of activewear, Fit To Wander, and wrote a young adult novel, Bliss.

Carrie Underwood, Calia Ad


Carrie Underwood: The country superstar is in incredible shape, so starting her own athleisure line seemed like a natural progression of her career. Carrie launched CALIA in 2015, and she couldn't be the more perfect model for her workout line. In 2014 she partnered with Nicole by OPI on a line of nail polishes, and she's currently the brand ambassador for Olay skin care.

In addition to music, fitness and beauty, Carrie has proven she's got acting chops. She had a role in 2011's Soul Surfer and went on to play Maria in NBC's live Sound of Music broadcast in 2013. This upcoming november, Carrie and Brad Paisley will co-host the CMA Awards for the 9th time. 

Gina Rodriguez

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Gina Rodriguez: You might know her as the award-winning star of Jane the Virgin, but that's just the beginning. Gina co-founded Naja, a lingerie line empowering the women who make and wear it. Nina is also working on a book "that's going to give the world what my father gave to me," she told Time. 

Gina isn't taking any of her success for granted. Winning the Golden Globe in 2015 "motivates me to work harder," she told E! News at the time. "I'm empowered. I mean, when you get a title like that it's like, ‘OK, back to the work.' You have to work very hard to prove you are deserving of that. So I go back to work tomorrow and I will continue to try and prove that I am worthy of that."

Julianne Hough


Julianne Hough: From Dancing With the Stars to world domination—just kidding (kind of). Julianne use her role on ABC's reality competition series to segue into acting and singing in front of the cameras, too. Her lifestyle blog focuses on things she's "most passionate about, like staying healthy, recipes, style, home décor and kindness."

In 2015, she collaborated with MPH on an athleisure line. Much like Carrie with CALIA, Jules is a fitness fiend and is the perfect model for the product she helped create.


Stefanie Keenan/Getty Images for Glamour

Zendaya: Back in 2012, Zendaya's Disney show character inspired ivivva atheletica's "Shake It Up" dance clothing line. The singer-dancer-actress has since added producer to her resume, and she has her own shoe line coming out in spring 2017.

Still a teenager, Zendaya is already learning how to negotiate. In an interview with Cosmopolitan, the K.C. Undercover star explained, ""The only way I was going to come back to the Disney Channel was if I was in a position of more power...One thing that is really important to me is diversity on the channel. It's hard as a young person of a different ethnicity or background to look at the TV and not see anyone who looks like you. Representation is very important."

She returned to the show as its star and co-producer.

So. Who run the world?

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