Kylie Jenner is her name and Snapchat is her game.
If you've downloaded the popular app, chances are you've witnessed or even followed the Keeping Up With the Kardashians star as she documents her daily life.
Her account is so popular that Instagram accounts are set up to post every one of her videos to ensure they live on for much longer than 24 hours. As to what the 18-year-old thinks of the success, she thinks her openness may be the reason why so many people are intrigued.
"I think it's because maybe I show behind the scenes of the paparazzi," she explained to E! News before Prabal Gurung's New York Fashion Week show. "I don't think a lot of people know my personality and what I do with my friends. I don't know."