Of course, this super straight looks comes courtesy of heat. But, by conditioning the cuticle and controlling the amount of heat, you can avoid damage. How do you know which tool you should invest in?
"A really good [flat iron] is one that has variable heat temperature, because every head of hair is different," the pro suggested. "I usually go around 250 degrees."
The glossy finish is, thus, a combination of the added shine and the heat: "As I run the iron over the hair, basically the product melts into the hair, which gives you that high shine and gloss. That's the difference between your average straightened hair and that real poker-straight glossy hair."
Harry Josh Pro Tools Ceramic Flat Styling Iron, $200