Toys

The Best Early Black Friday Toy Deals of 2023 at Amazon, Target, Walmart & More

Get a head start on your list with these early Black Friday deals on cool toys, including finds from LEGO, Barbie & more.

November 17, 2023

Cabbage Patch Kids Documentary Uncovers Dark Side of Beloved Children's Toy

Watch the shocking trailer for Billion Dollar Babies, the documentary that tells "the story you never knew" about Cabbage Patch Kids' meteoric rise in popularity.

September 20, 2023

American Girl Proclaims New '90s Dolls Are Historic—And We're Feeling Old

American Girl is taking fans back to the ‘90s with its first-ever twin characters Isabel and Nicki. See the fashion trends these dolls are bringing back in a whole new way.

February 24, 2023

Exclusive

Laverne Cox Reveals the Unique Design Feature She Gave Her Lookalike Barbie Doll

Becoming the latest celeb to get their very own Barbie, actress and E! host Laverne Cox shared how she put her own twist on her doll's look in an exclusive chat with E! News' Daily Pop.

May 25, 2022

Lily Collins Is Bringing Your Fave Childhood Toy to Life for Movie Directed by Lena Dunham

Lily Collins shared a cute childhood photo on June 24 to announce she's set to star as a certain toy character in a live-action film from Lena Dunham.

June 25, 2021

Anthony Mackie Complains His New Action Figure Looks Too Much Like This Oscar Winner

Anthony Mackie saw his new Falcon and the Winter Soldier action figure for the first time on The Late Show, but he didn't seem convinced that it looked like himself.

April 27, 2021

Cara Delevingne Is Now the Co-Owner of a High-Tech Sex Toy Company

Cara Delevingne officially has a new role: sex toy company co-owner. Read on for more about the supermodel's newly announced gig.

November 19, 2020

Barbie's New Dolls Are So "Extra"—and Perfect for Holiday Gifts

Just in time for holiday shopping, Mattel announced Barbie Extra dolls, which offer an exciting fashion and styling play experience for kids.

November 16, 2020

The 36 Hottest Holiday Toys for 2020—Picked by Kids

In celebration of the 2020 Top Rated by Kids Toy Awards Show, shop the must-have gifts for holiday presents according to kids!

November 8, 2020

How the Fresh Dolls Are Bringing Diversity to the Holiday Toy Aisle

Dr. Lisa Williams explained why the Fresh Dolls are so much more than a must-have toy for the holiday season.

October 5, 2020

Anna Kendrick’s LEGO Obsession Has Reached a New Level

Anna Kendrick joked that she's been doing "too much" LEGOs lately during her visit to The Tonight Show. See her latest creation here.

April 10, 2020

Exclusive

Barbie's 2020 Fashionistas Line Will Make Everyone Feel Included

Barbie’s 2020 Fashionistas Line is here and bound to make everyone feel included. Get your first look at the new dolls.

January 28, 2020

Mattel Is Celebrating Inclusivity With Its New Gender-Neutral Doll

The toy brand just revealed its game-changing product.

September 25, 2019

Ken Dolls Are Getting a Makeover: Mattel Introduces Diverse Lineup of Barbie's Boyfriend

Items are already available online with more to be released before the holidays

June 20, 2017

Blac Chyna Gets Her Own Doll—and Baby Dream Plays a Part Too

Wanna play with the mother of Rob Kardashian's child and glamour model?

March 10, 2017

Exclusive

First Look: Emma Watson's Beauty and the Beast Dolls Bring the Magic of the Movie to Life

The Hasbro toys, ranging from $14.99 to $49.99, hit shelves in January 2017

December 31, 2016

Gabby Douglas, Beyoncé and Jennifer Lopez Among Celebs Who've Received Their Own Barbie Dolls

The 20-year-old Olympic gymnast will compete at the 2016 Olympic Games in Rio this summer

July 21, 2016

Holy '90s! There's a New Furby In Town and He's as Millennial as Ever

If you've got a smartphone you should get a Furby

June 30, 2016