E! Style Collective TikTok

Celebrity makeup artist Jocelyn Biga broke down TikTok's mascara cocktailing trend, exclusively telling E! News, "You can use them all to get the look you've always wanted."

February 19, 2023

Beauty creator Meredith Duxbury shared the criticism over her foundation technique, exclusively telling E! News, "It's funny to see people's reactions when they try it because they end up loving it."

February 13, 2023

TikTok is known for coming out with bizzare, bold and bright beauty ideas. Case in point? Influencers have discovered how to curl their hair with leggings so you don't have to use a hot tool.

February 9, 2023

Dr. Sandra Lee, a.k.a. Dr. Pimple Popper, shared her expertise on why scars can change over time after TikTokers accused "scar girl" Annie Bonelli of faking hers.

February 4, 2023

Bella Hadid's beauty trick is going viral since she didn't use any hair ties, clips or pins to achieve her effortlessly chic updo. See her mind-blowing hair hack below.

January 31, 2023

Nykita Joy, who started the TikTok trend, exclusively told E! News how she came up with the eyeliner hack. And makeup artist Victor Anaya shared a tip on how to recreate the look minus the face wash.

January 23, 2023

Meredith Duxbury set the record straight about her viral foundation technique, in which she slathers an excessive amount of product onto her skin.

January 23, 2023

In lieu of using hair diffusers, TikTokers have turned to their kitchen appliances to achieve voluminous curls. But here's why experts exclusively told E! News it might not be the right recipe.

January 20, 2023

TikTok's buzziest beauty trend is all about creating a soft matte look, while still letting your skin shine. Get the lowdown on how to achieve the cloud skin finish.

January 12, 2023

Makeup artist Mary Phillips revealed why she contours and highlights before she applies foundation, saying, "It's like laying down the bones under the skin."

January 9, 2023

If you want your perfumes to last, then it's time to remove all of your pretty bottles from the bathroom and bedroom dresser. Keep reading to learn how to properly store the beauty product.

January 4, 2023

Need extra motivation to help you jot down your 2023 goals? TikTok has you covered with a variety of templates that will keep you on track to reach your New Year's resolutions.

January 4, 2023

From DIY period face masks to the dotted makeup hack, relive the buzziest, most bizarre and boldest beauty trends to go viral on TikTok in 2022.

December 31, 2022

Princess Diana just inspired a new beauty trend based on her infamous revenge dress from the '90s. See how TikTokers are transforming themselves after heartbreak.

December 28, 2022

Jenna Ortega's makeup on Netflix's Wednesday series is going viral on TikTok and we found the exact products used so you can channel the macabre character IRL.

December 2, 2022

TikTok's #periodfacemask hashtag has reached more than six billion views, with people trying out the skincare treatment. However, three skincare experts told E! News why it's not a trend to tap into.

November 30, 2022

From a Rudolph-red nose to frosted eyelids, TikTok's newest beauty trend is all about transforming into a winter wonderland. Here's how to achieve the viral "I'm Cold" makeup look.

November 28, 2022

TikTok's beloved lifestyle guru, Barbara “Babs” Costello, is making sure everyone takes home Thanksgiving leftovers by offering a deliciously good tip.

November 21, 2022

TikTok's latest beauty trend, dubbed "Vampire Skin," is all about recreating Edward Cullen's sparkly look from the Twilight series.

October 24, 2022

TikToker Janelle Gonzalez gave her followers some much-needed lip service, as she detailed the unexpected allergic reaction she got after making out with her date.

October 5, 2022

Jessica Alba revealed the makeup hack that gives her a natural finish in a TikTok tutorial that showed her dotting her face in a strategic way.

August 30, 2022

When it comes to fashion, TikTok star Mikayla Nogueira isn't limiting herself anymore. She told E! News, "The only one judging you is probably yourself."

August 25, 2022