How Taylor Swift's Style Changed for the Reputation Era

We're showing you the singer's fashion evolution from 1989 to present day

By Jess Cohen Nov 10, 2017 10:34 PMTags
Taylor Swift, MagazineTwitter

It's a new era.

Taylor Swift has officially taken her fans out of the 1989 era and landed them in Reputation. With the change in eras has come a change in Swift as well. Starting at the beginning of this album cycle, Swift has shown everyone that she is living her life for her, doing things on her terms and loving every minute of it.

Swift stepped out of the spotlight for most of 2017 and when she returned she had a new outlook on life and a new style. Instead of perfectly polished, Swift is giving us casual and cool, with an edge, which parallels the tone of her new music.

Let's take a look at Swift's Reputation style!

Taylor Swift's Reputation Style
Mad for Plaid Again

The singer showcases one of her favorite patterns at the 99.7 NOW's Poptopia concert in San Jose, California.

Modest Look

Swift opts to wear a mesh top under her plaid top.


Swift performs with Ed Sheeran.

2017 Jingle Ball in Los Angeles

The singer sports a sequined snakeskin top and black shorts as she performs onstage.

SNL Promo Style

The singer wears a black plaid sweatshirt while promoting the episode with host Tiffany Haddish.

SNL Style

The singer wears a loose-fitting, long sleeve black crop top and shorts.

More SNL Style

The singer sports a shimmering hoodie.

Snake Boots

At the Secret Sessions event to preview her new album for fans in October 2017, Swift sported tousled hair, a pair of $2,400 black leather Gucci stiletto boots with a venomous coral snake design, her signature red lipstick and a big grin.

Short Shorts, High Boots

A trend we're seeing (and loving) in T.Swift's fashion recently is the long sweater, short shorts and high boots look. The singer rocks this style on the Reputation Vol. 1 magazine cover above.

Camo Cool

Swift is still rocking her signature red lip, but she's changing it up in the wardrobe department. Giving us camouflage jackets, curly hair and a ready to take on the world vibe.

"Look What You Made Me Do"

Here's Swift wearing a signature Reputation ensemble in the "Look What You Made Me Do" video. We're loving those high pink boots!

His Initial on a Chain Around Her Neck

During her performance of "New Year's Day," Swift added a little edge to her outfit by sporting a sweater with a cut-out on her upper right arm. Also she's wearing a "J" initial (Hi, Joe Alwyn!) on her necklace, just like she said in "Call It What You Want."

Beautiful in Blue

Swift shows us another casual, cool Reputation look on the back cover of her Vol. 1 magazine.

Reputation Merch

You can step into Swift's style with her Reputation merchandise, available on the singer's website.

Cute and Cozy

Swift's style, shown here in a clip from her behind-the-scenes "Call It What You Want" video, has a cute and cozy vibe. Swift is in a happy place in her life and that reflects in this photo. A smile is the best accessory of all!

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