We see London, we see France, we may be able to sense your man's next pair of underpants.
Today not only marks the first of weekend of August; It's also National Underwear Day.
And while ladies shop much more for a nice pair of undergarments, men also need plenty of solid boxers or briefs to last throughout the week.
In celebration of America's unofficial holiday, we decided to help anyone who's shopping for men's underwear. As it turns out, a dude's choice in reality TV may just hold the key to his next pair of undergarments.
Whether he watches Bachelor in Paradise, Dancing With the Stars or Vanderpump Rules week after week, our guide below may just hold the answer.
And if he doesn't watch any of the shows above, he's clearly missing out on some pop culture gems.
On second thought, there are always Michael Kors underwear in honor of Project Runway.
Happy National Underwear Day, ladies and gentlemen. Now let's buy some undies.