Dear Celebs: Please Do Not Bring Back Von Dutch Trucker Hats

Kylie Jenner, Gigi Hadid and more stars have been spotted sporting the late-2000s fashion trend and it needs to stop

By Jenna Mullins Apr 11, 2016 6:09 PMTags

A photo posted by King Kylie (@kyliejenner) on

Dear celeb trendsetters: 

There are many trends you could set. And yet, some of you have chosen to sport a fashion staple from the early 2000s that we thought had disappeared forever. We'd like to ask you—nay, beg you, to please stop this before it spreads into mainstream again.


The Human Race

We're talking about the trucker hat, and more specifically, the Von Dutch trucker hat. Kylie Jenner, Gigi Hadid and Hailey Baldwin have all been spotted rocking that giant trucker hat, a full decade after we slayed that fashion beast. The Von Dutch trucker hat era was a dark time in our nation's history, and everyone from Britney Spears to your boyfriend's dad wore them.

A photo posted by King Kylie (@kyliejenner) on

And because these ladies have passionate fanbases, anything they do is instantly copied.  Which means the Von Dutch hat and trucker hats in general are in danger of coming back. What if this trucker hat trend is like a mythical beast that we have to kill every 20 years, but it keeps regenerating, stronger than before?!

In case you don't remember this trend, it was (allegedly) started by Ashton Kutcher in the early aughts:

L. Cohen/WireImage

Lindsay Lohan wore them:

Stephen Lovekin/FilmMagic

Paris Hilton wore them:

Jeff Kravitz/FilmMagic

Kaley Cuoco pre-Big Bang Theory wore them:

J. Merritt/FilmMagic

Even Beyonce—yes, Beyonce, wore these things:

Jeff Kravitz/FilmMagic

And now it looks like it's coming back! Apparently, Von Dutch just opened up a new store in Los Angeles, so that could be why we're seeing certain stars championing the resurgence. 

Look! It's already spreading! Kylie and other leaders of the Von Dutch comeback movement have followers all over Instagram posting pictures of themselves showing off a ridiculous accessory that celebs used to actually wear on red carpets without a shred of irony:

A photo posted by @jaydetailing on

A photo posted by DaLiLa B J B (@instalylah) on

We might be too late to stop this trucker hat tsunami. The hat Kylie Instagrammed already sold out, which means the magnitude of the comeback has already reached level 8. Once we reach level 10 (a celeb wearing it to a movie premiere or Jennifer Lawrence spotted in one), it's definitely too late.

If you or a loved one has felt the urge to wear trucker hats again, please call our helpline at 1-800-Truck-You.

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