Kylie Jenner's PUMA Campaign Gets a Snapchat Tease

Brand gives fans a behind-the-scenes sneak peek at their collaboration with KUWTK star

By Rebecca Macatee Mar 11, 2016 7:31 PMTags
Kylie Jenner, PUMA, SnapchatSnapchat

Kylie Jenner's collaboration with PUMA is officially on its way.

The brand shared a behind-the-scenes look at Kylie's campaign on Snapchat Friday. The snaps show the 18-year-old Keeping Up With the Kardashians star decked out in PUMA gear from head to toe, but while we get a look at her branded sports bra and leggings, her sneakers are still top secret!

PUMA utilized Snapchat graphics to ensure we didn't get an early sneak peek at Kylie's shoes. Mark your calendar, though: According to these recent snaps, we can expect something new from Kylie and PUMA on April 1.


This collaboration was officially announced last month, when Adam Petrick, Global Director of Brand and Marketing for PUMA, told E! News in a statement, "I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand's Spring/Summer women's training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn't think of a more fitting and influential female to headline this campaign for PUMA." 


We're looking forward to seeing the finished product.

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