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Why do singers come out with alter egos? First Garth Brooks, now Beyoncé. What is the point of it?
It's a safe way for a performer to explore an unexpected style of music without permanently alienating hardcore fans. Country star Garth Brooks grew a soul patch and declared himself Chris Gaines so that he could splash around in the rock-and-roll pool for a while, but Beyoncé's "more aggressive" Sasha Fierce barely tiptoes outside the R&B comfort zone, leaving little for teenyboppers to cower over.
Speaking of cowering, bow down, fools, as my alter ego, the ANSWER B!TCH, slices and dices your every question in the latest installment of Burning Q's. Observe...