Heartwarming Wells Fargo Ad Featuring Two Moms Learning Sign Language Is Guaranteed to Make You Cry

Titled "Learning Sign Language," the commercial stars a lesbian couple preparing to meet their adopted daughter

By Jenna Mullins Apr 29, 2015 10:21 PMTags

If our Zac Efron post heated you up too much, let us cool you down by making you cry a little bit. It's how we do things over here at E! Online. We also like to talk about celebrities sometimes.

Anyway, Wells Fargo just released a heartwarming ad that will warm your heart to the warmest heart temperature in heartwarming existence. It's about a couple who is adopting a child, so they have to learn sign language together. When these two moms finally meet their new daughter in the end and sign to her "Hello, beautiful," you'll probably lose it. We did…all four times we've watched it.

The ad, titled "Learning Sign Language," comes from the creative firm BBDO out of San Francisco. And though the ad stars a same-sex couple, the company insists it's simply a commercial about families.

"We never set out to make a spot about a lesbian couple," said Matt Miller, executive creative director at BBDO. "We set out to reflect the modern world this campaign lives in."

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