H&MUPDATE: Remember the hot, supermodel-studded H&M summer campaign photo sneak peek we had for you earlier this month?
Well, now we have sexy behind-the-scenes shots of models Adriana Lima, Joan Smalls, Doutzen Kroes and Natasha Poly having fun in the sand (and in the beauty chair) between shots. See more snaps of these beach babes below.
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H&M's summer campaign has a sexy dose of supermodel power!
Adriana Lima, Joan Smalls, Doutzen Kroes and Natasha Poly all star in the mega-brand's latest ad rollout, which features the leggy beauties taking a beach stroll in flowing, warm weather-ready garb. (Seriously, we need all of those prints in our closets, like now.)
Shot by photographer Lachlan Bailey, the newly released ad shows the ladies modeling printed caftans, maxis and slim-fitting pants with black lace-tie sandals from the collection. While we already have an assortment of print must-haves for spring, the airy ikat prints from this campaign are giving us a new wave of enthusiasm for the sunny season.
We're sure that there are more beachy ads to come, which may feature these stunners in a bikini or two (considering the Angel status of Lima, Smalls and, well, formerly Kroes, plus the brand's comprehensive swimsuit offerings).
Ready, set, summer shopping!
(Originally published April 8, 2015 at 12:21 p.m. PT)