Spidey Scents Tingling

James Franco signs on as the new face of Gucci's men's fragrance

It may be an Italian fashion house, but Gucci is proving it's a big-time Francophile—James Francophile, that is.

The Spider-Man star has been tapped as the new face of the designer's rather redundantly dubbed Gucci by Gucci men's fragrance. The print and TV ad campaign is expected to launch this fall.