Carrie Underwood, Almay


She may not be up for a Grammy this time around, but Carrie Underwood has scored something else pretty major this month.

The country singer just inked a deal with Almay to appear as their new global brand ambassador. Carrie is all smiles in this exclusive first look at her Almay campaign. The makeup and skin care company is also still fronted by another very famous blond: Kate Hudson.

Carrie, meanwhile, previously served as the first celebrity brand ambassador for Olay from 2010 to 2012. And just last week the former American Idol winner announced she was teaming up with Nicole by OPI for her own special line of nail polishes. Seems like the star picked 2014 as the year to make some pretty big moves in the beauty industry.

To see behind-the-scenes footage of Carrie on the set of her debut Almay ad tune into E! News tonight at 7 p.m. and 11:30.

  • Share
  • Tweet

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.