Taylor Swift Rocks Dark Locks for New CoverGirl Campaign—Do You Like?

Country popster tries a new look in her latest ad campaign

Talk about a change-up!

We had to do a double take when we saw Taylor Swift in the new CoverGirl ads, and it was not just the stunning shots that caught our attention.

The 22-year-old songstress is sporting brunette locks—quite a departure from the signature blond hue we're used to.

Taylor, who was just named to the No. 1 spot on Forbes' list of highest-paid stars under 30, is no doubt getting ready for another year of domination with her new smoldering look.

We think she'll succeed!