Selena Gomez

Hotel Transylvania may have dark undertones, but not its star!

Selena Gomez showed up at a press event for the upcoming animated flick sporting newly lightened tresses along with her tastefully ripped jeans and spike-studded booties.

While the singer-actress has been easing out of the dark-hair club for awhile now—purple and blue, anybody?—this 'do lands her squarely in the subtle auburn department.

And we think it's lovely!

The reddish-brown hue adds new bounce to Gomez's long locks—and we wonder if Justin Bieber has noticed how it brings out the sparkle in her eyes.

Hotel Transylvania features Gomez as the voice of Dracula's "teenage" daughter, alongside the parental tones of Adam Sandler as her dad and proprietor of the titular hotel, as well as Kevin James, Andy Samberg, Steve Buscemi and David Spade.

Part of yesterday's junket in Culver City, Calif., was a mock 118th birthday for Gomez's character, Mavis (no wonder she's so in need of a love interest), bat-accented cake and all.

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