Jennifer Love Hewitt, The Client List

Lifetime

The digital breast reduction of Jennifer Love Hewitt in ads for her new series The Client List is no, um, big deal, people.

As you may have heard (and seen), ads for the Lifetime show have featured Hewitt in bosom-baring lingerie. But some new spots have been altered to give her a less boobilicious appearance by covering up most of her cleavage.

Why the change? Read on to find out...

"Some magazines and websites wanted something a little tamer," an insider tells me. "So Lifetime changed them a little bit. Things like this happen all the time. Would Lifetime want all the ads to show them as they really are? Of course!"

Even before the series premiered, Hewitt was already hearing some of the more conservative backlash over the show's racy plotline (Hewitt plays a masseuse who does more than just rub her clients' backs) before the first episode even aired.

"It's a TV show," she told me at last week's Client List launch party at L.A.'s Sunset Tower hotel. "They're not offended by Dexter or Nurse Jackie, but they're offended by me giving a happy ending?"

Backlash aside, the show's premiere last night was watched by about 2.8 million viewers, according to Deadline. It was the most watched Lifetime debut since Drop Dead Diva also averaged 2.8 million viewers when it kicked off in 2009.

Hunky costar Colin Egglesfield joked that he's responsible for Hewitt's skimpy attire.

"I'm a consultant in the wardrobe department,' he said. "I help style her in her trailer before each scene."

But then Hewitt said of her much buzzed-about nearly naked billboards, "We should do one with Colin, too!"

No arguments here.

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