"It was bonkers."
That's how a Disney exec today described Alice in Wonderland's estimated and stunning $116.3 million box-office debut.
The 3D-powered Tim Burton and Johnny Depp tea party blew away big expectations, sucked the life (and screens) from Avatar, and became Hollywood's first $100 million-plus opener outside of the summer and holiday seasons. Like Disney's Chuck Viane said, borrowing a word from his studio's film, "bonkers."
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