Tiger Woods Dropped by First Sponsor

Major consulting firm drops the 33-year-old golfer from its campaign efforts, making it the first company to officially cut ties with Woods.

By Brandi Fowler Dec 14, 2009 12:30 AMTags
Tiger WoodsREUTERS/Ashraf Mohammed

Things just got worse for Tiger Woods

Major consulting firm Accenture announced Sunday that it's dropping the 33-year-old scandal-ridden golfer from its advertising efforts, E! News has confirmed. 

This is the first company to officially cut ties with the car-crashing star.

"Given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that [Tiger Woods] is no longer the right representative for its advertising," the company said in a statement. 

The firm has had a sponsorship agreement with the sports superstar for the past six years, touting the campaign slogan "Go on, be a Tiger." 

Now that the billionaire has confirmed his infidelity…being a "Tiger" seems a bit sleazy inappropriate. 

The firm plans to transition to a new advertising campaign next year. 

Accenture's announcement comes on the heels of Gillette's statement on Saturday. The razor-peddling company said that although it wasn't cutting ties with Woods completely it would not air ads featuring him or include the break-taking-golfer in public appearances for an unspecified amount of time. 

Meanwhile, Woods' other sponsors are sticking with him for now. 

Electronic Arts' EA Sports Division will release the next edition of Woods' Tiger Woods PGA Tour golf game within the next six months, Nike and Gatorade have confirmed their continued support, Tag Heuer is still running its watch ads with the inclusion of the fallen pro and AT&T is evaluating their future together. 

As more alleged mistresses pop up though (the count is at 13 now), that future is looking dimmer by the day.

-Reporting by Aly Weisman

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Hollywood is full of scandalous stars. Take a look inside our "What a Douche!" gallery for more.

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