Tiger Still a Shoe-In for Nike's Support

Athletic brand offers unilateral support to their prize endorser in the wake of his scandalous crash

When it comes to standing by a prize endorser, Nike is just doing it.

Tiger Woods' sneaker-happy pals have finally weighed in on the brouhaha that has jeopardized his good name—and temporarily prevented him from modeling their sportswear on the links.

"Tiger and his family have Nike's full support," the Swooshed Ones said in a statement today. "We respect Tiger's request for privacy and our thoughts are with Tiger and his family at this time."

However, not all Tiger-touted brands are falling in line. AT&T declined to comment when asked about how the incident would impact Woods' endorsing.

At least it's a good thing he's not shilling for Cadillac.

—Reporting by Lindsay Miller