The Rokh x H&M Collection Is Here, and Its Avant-Garde Modifiable Pieces Are Wearable High Fashion

The eponymous label’s collab with H&M might even remind you of other luxury fashion brands you love, but at a more affordable price point.

By Camila Quimper Apr 18, 2024 1:45 PMTags
Shop Rokh x H&MCourtesy of H&M

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H&M has officially dropped another unexpected collaboration, and this time it's with Korean-born, Texas-raised, UK-educated Rok Hwang. Known for creating conceptual, even avant-garde pieces, fellow shoppers can now snag high fashion pieces at an affordable price point.

"Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I'm very excited to share our vision with more customers around the world thanks to this milestone collection with H&M," says Rok Hwang, creative director at Rokh.

In collaboration with H&M, Hwang presents a collection that reimagines professional attire. With pieces for both genders, expect double-layer trench coats, convertible-hem dresses, corset tops, revamped trousers and denim, a subtle floral-print ensemble, logo tees, sleek metallic jewelry, and playful office-inspired accessories like a briefcase bag and accordion file clutch. 

This collection is also all about versatility. Each piece is designed to be easily modified, allowing for layering, alterations, and even the option to wear them backwards. With detachable and adjustable elements like hook-and-eye hems and button-up seams, these aren't just decorative features—they're interactive, inviting wearers to experiment and truly personalize their style. It's about embracing individuality and infusing uniqueness into every garment.

"I always focus on making my collections as timeless as possible, and one way of doing that is with customizable details", Hwang added in a statement. "I've seen people wearing panels from our signature multi-button trench coat upside down and inside out, in brilliantly unique ways I never imagined when I first came up with the design. To see my clothes being interpreted by people in their own way is one of my greatest pleasures, and I can't wait to see how customers engage with this fun and dynamic collection for H&M."

Keep scrolling to shop our top picks from the collection.

Rokh X H&M Corset-Style Velour Top

Elevate your wardrobe with this short, snug top crafted from plush velour, featuring the designer's signature vibrant floral print and logo. Boasting a flattering sweetheart neckline, underwire cups, and corset-style seams with boning, it's a fusion of style and structure, complete with long sleeves and a chic logo-adorned cuff detail.

Rokh X H&M Bandeau Dress with Leather Bra

Snag this calf-length bandeau dress crafted from wool-blend twill and featuring detachable side panels layered over sheer, pleated chiffon. Complete with a leather bra, a removable belt adorned with grommets and a dramatic extra-long end, and a fully lined bandeau with engraved logo motif buttons, it's a versatile ensemble exuding elegance and charm.

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Rokh X H&M Jacquard-Knit Cardigan

We might even dare to say that this chic cardigan is reminiscent of a certain other luxury brand well-known for its tartan-check pattern, just at a more affordable price point. Embellished with logo-engraved buttons and a decorative label on one cuff, it's a versatile piece that effortlessly blends comfort and style.

Rokh X H&M Chunky Ball Chain Necklace

Make a statement with this short, chunky ball chain necklace crafted from shiny silver and gold-colored metal, featuring two pendants at the back of the neck including one engraved with the designer's logo. With a convenient spring ring clasp and a total length of 16 1/4 inches, it's a versatile accessory that adds a touch of glamour to any ensemble.

Rokh X H&M Two-Piece Twill Trench Coat

Upgrade your outerwear game with this versatile twill trench coat, offering both a long, loose-fit base layer and a slightly shorter detachable layer. Featuring double-breasted buttons, adjustable cuffs, and a detachable waist belt with logo-engraved details, it's a chic option for any occasion, complete with functional elements like welt pockets and a storm flap.

Looking for more great deals? Check out Coach's new jean-inspired drop.

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