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The public relations industry is changing and will forever be innovated by a new mega deal that has just hit Hollywood and regions all across the United States and Canada.
ZTPR Inc. — a popular public relations agency that has helped handle deals and/or represent NFL and NHL players, companies invested into by Shark Tank's Mark Cuban and Hollywood stars and musicians such as the late Naya Rivera, Logan Paul, Taylor Hicks, Martin Sheen, Parmalee, Richard Grieco, Megan Fox, members of Guns N' Roses and Limp Bizkit, Marina Sirtis and countless more — has signed a new partnership agreement with PowerHouse Ventures to bring forth a brand-new online platform that will help make press features accessible to everyone, no matter what business or profession they are in.
The undisclosed, yet rumored $50 million development and platform integration deal will bring together ZTPR's founder Zack Teperman alongside PowerHouse's Los Silva and Josh Elizetxe.
The visionaries are ready to change the "media placement game," taking what they've all learnt from helping out and partnering in the past with top names like the Kardashians, Ellen DeGeneres, Rob Gronkowski, Chuck Liddell, Floyd Mayweather, Mike Chandler, Heidi Powell, Michelle Madonna, Arianna Celeste and others, and making these media feature secrets available to businesses and people everywhere.
Over the past few years, Los Silva and his team have spent over $200 million on paid advertising while investing into direct-to-consumer brands. But no longer will celebrities, musicians or entrepreneurs have to worry about high budgets on paid advertising, as now at the click of a button they can select whatever media outlet they want, and get featured on it within a few weeks.
"We wanted to cut through the BS and create a system that anybody — whether an established or non-seasoned person or talent — could get the media hits through actual editors and reporters at outlets they want, at an affordable price," reveals Teperman, who also recently found massive success through his audience with his award-winning marketing book Enough of the Bull$hit, written alongside Mark Cuban, Jordan Belfort and David Meltzer.
No stranger to building his own brands to well over $100 million, Josh "Snow" Elizetxe has used the media placements to help his companies such as Snow Teeth Whitening, Frost Smile Care, Dealflow Brokerage, AffiliateMarketing.com and a recent partnership with La La Anthony grow at rapid speeds. Just last year, he completed a category-defining exit of the insurance mar-tech business he founded in 2016 to MediaAlpha.
"Coming together with Zack [Teperman] and ZTPR was a no-brainer for us at PowerHouse. This new platform will bring forth so many new opportunities through PR for businesses and people like never before!" commented Silva.
It is through the years of networking experience, proper access channels, editor connections and media exposure that the companies invested into and founded by these individuals have been able to scale, and now with the new media placement platform in place, users can go and get features written about them or their service(s) on a variety of websites at a minimal posting cost not offered anywhere else.
And while publicists will always be needed still for longer term campaigns and overall push, Teperman says through ZTPR he will still continue to offer concierge services that are full hands-on, day-to-day for talent or companies/professionals seeking a full-time publicist with a strategic outlook, rather than just a one-off placement the trio now offer.
The new "Quick Media" platform by these partners will be launched publicly shortly at: https://ztpr.net