Why Women Everywhere Love Selena Gomez's Rare Beauty

The Only Murders in the Building actress is changing the beauty world one bold lipstick shade at a time.

By Emily Spain, Kristine Fellizar Jul 22, 2022 7:00 PMTags
Selena Gomez, Rare BeautyRare Beauty

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We love Rare Beauty like a love song!

Selena Gomez released Rare Beauty in September 2020, and ever since, the brand has become a cult favorite among beauty fanatics. From the inclusive line of foundation shades to her liquid highlighter and blushes, you really cannot go wrong with anything from Rare Beauty. 

In addition to helping women everywhere look and feel their best, Rare Beauty is committed to helping end stigma around mental health and chronic illness. In a statement on the Rare Beauty website, the brand revealed their plan for The Rare Impact Fund, which has a 10-year fundraising goal of $100 million "to help give people access to mental health services."

What else can we say, Rare Beauty is good for you! In honor of Selena's birthday, we rounded up some of her best-selling beauty products that are making a difference in the lives of women everywhere. Check those out below.

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Rare Beauty by Selena Gomez Brow Harmony Shape & Fill Duo

Achieve the perfect arch and fill in your brows to your heart's desire with the Shape & Fill Duo! The buildable putty and powder set comes in six shades to help your brows look natural and fuller.

Rare Beauty by Selena Gomez With Gratitude Dewy Lip Balm

Pucker up with this nourishing lip tint that's packed with ingredients like shea butter and a botanical blend of lotus, gardenia and white waterlily. 

Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara

Make your lashes pop with Rare Beauty's latest innovation. It offers long-lasting volume thanks to a unique eye-hugging brush that lifts, lengthens and curls  every lash.

Rare Beauty by Selena Gomez Confident Energy Eyeshadow Palette

We have a feeling this will soon become your must-have eyeshadow palette! Whether you lean towards a neutral look or a pop of color, this palette has it all.

Rare Beauty by Selena Gomez Stay Vulnerable Melting Cream Blush

Apply a bit of this liquid-like cream blush to the apple of your cheeks for the perfect rosy finish.

Rare Beauty by Selena Gomez Liquid Touch Weightless Foundation

Suitable for oily, combo and normal skin types, this weightless foundation provides buildable medium-to-full coverage with a natural finish. And there's 44 shades so you're bound to find one that perfectly matches your skin.

Rare Beauty by Selena Gomez Perfect Strokes Matte Liquid Liner

Get the perfect cat eye with this waterproof liquid eyeliner! It offers everything you could want in an eyeliner like a flexible tip and matte finish.

Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight

With light-reflecting pearl particles and a botanical blend of lotus, gardenia and white waterlily, this must-have liquid highlighter will help achieve a glowing, dewy look.

Rare Beauty by Selena Gomez Lip Souffle Matte Cream Lipstick

Get a show stopping, bold pout with one of the 12 shades of this matte lipstick. And even though it is matte, it's super hydrating!

Rare Beauty by Selena Gomez Brow Harmony Pencil & Gel

Your brow game will be strong thanks to this ultra-precise pencil. The weightless formula offers a tinted brow gel that promises to lift and hold!

Still in the mood to shop? Check out the best beauty deals you can score at the Nordstrom Anniversary Sale 2022.

-Originally published on Thursday, March 25, 2021 at 12:27 p.m. PST.

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