Why Beauty Fanatics Everywhere Love Halsey's About-Face Makeup Brand

The "Be Kind" singer's beauty brand offers an inclusive selection of makeup products and accessories that will inspire you to live authentically.

By Emily Spain Mar 19, 2022 5:00 PMTags
E-comm: Why Women Everywhere Love Halsey's About Face

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

We've been fans of Halsey since their Badlands era. So, when the "You Should Be Sad" artist came out with their own makeup brand about-face, we couldn't wait to revamp our makeup routines with the brand's matte eye paints and glow-inducing products. And of course, we weren't disappointed!

The multi-dimensional makeup brand embodies everything Halsey preaches on and off stage: inclusivity, integrity, self-exploration and living unapologetically. Not to mention, all the products are vegan, cruelty-free and formulated without gluten, phthalates, parabens or synthetic fragrances. Whether you're bad at love (or makeup), about-face offers a growing selection of versatile makeup products that are easy to use and perform incredibly well.

Our favorite? The Light Lock Highlight Fluid! It offers a buildable glow that makes us internally say "ooh aah" every time we apply it.

For our other favorite about-face products, keep scrolling!

43 Must-Have Beauty Products E! Shopping Editors Will Never Stop Buying... Ever

Paint-It Matte Lip Color

Get the perfect pout with the brand's matte liquid lipstick. The long-lasting formula is infused with natural peppermint to make your lips really pop. Plus, the shades are stunning in real life!

Light Lock Powder

Available in six must-have shades, the Light Lock Powder offers a sheer yet intense glow that will make you feel invincible.


If you want a bold eye look that will stay put all day long, look no further than the Shadowstick. Not only does the formula glide on easily, but it does not budge even when you're sweating, running around town or in the club.

Light Lock Illuminating Body

This multi-use body and face highlighter will help you stand out in the best way possible. Each of the four luminous shades work to blur imperfections to help you feel even more confident in the skin you're in.

Light Lock Lip Gloss

This lip gloss has earned a permanent spot in our purse! We literally cannot get enough of it. Not only does it promote a silky smooth look and feel, but it's infused with peppermint and lavender to plump and hydrate your lips.

Matte Fluid Eye Paint

About-face offers 15 bold yet versatile shades of their best-selling eye paint. The matte powder formula is easy to apply and offers a smooth, no-budge and no-smudge finish.

Blend Tool

This genius blend tool offers a convenient fingertip pocket, which makes it easy to apply and blend makeup and primer.

Light Lock Highlight Fluid

Whether you apply under or over your makeup, this crystalline highlighting fluid will make you shine like a diamond. We get compliments on our skin every time we wear it!


Fractal Glitter Brow

About-face's limited-edition Fractal Glitter Brow gel proves brows don't have to be boring. You can get this long-wearing formula in four richly-pigmented hues that are sure to wow.

Still in the mood to shop? Check out the best beauty launches of the month!

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