Get Glossy With Tower28's New ShineOn Milky Lip Jelly

In a cheeky nod to healthy lifestyles, the new additions to the fan-favorite line are inspired by four alternative milks.

By Carly Milne Sep 01, 2020 5:10 PMTags
E-comm: Tower28 ShineOn Milky Lip Jelly

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If you've fallen in love with Tower 28 Beauty's ShineOn Lip Jellies, we have awesome news: they've just launched a new expansion to the collection with the new Milky Lip Jelly!

Tower 28 Beauty's ShineOn Lip Jellies have amassed a major following, to the point where the brand sells over 12,000 Lip Jellies every month... and we have no doubt these new Milky Jellies will be just as popular. "ShineOn Milky Lip Jelly is inspired by my love of alternative milks since I can't drink dairy," shares Amy Liu, the founder of Tower 28. "It's everything you love about lip gloss—shine, comfort, color—but healthy and now in nude, opaque shades. Our original, award-winning ShineOn lip jelly is so beloved. The number one request from the community has been these shades!"

Each semi-sheer shade delivers the shine of a gloss, the comfort of a balm, and a pop of color, all without leaving your lips sticky or dry. How? The formula includes a blend of five nourishing oils to soothe and protect lips. Plus, each of the Jellies are created using the National Eczema Association guidelines to avoid any potentially irritating ingredients.

Ready to get your Milky Lip Jelly on? Shop the new collection below!

Best Labor Day 2020 Beauty Sales

Tower 28 Beauty Almond ShineOn Milky Lip Jelly

This true brown glides on as a semi-sheer milky chocolate with zero stickiness or goopiness. In fact, you'll barely know you're wearing it. It's also 100% vegan, cruelty free and made here in the U.S.

Tower 28 Beauty Cashew ShineOn Milky Lip Jelly

This "flavor" imparts a semi-sheer milky mauve brown across your lips, along with an ultra-shiny sheen. It's super wearable, ridiculously comfortable, and the perfect transition shade to take you from summer to fall.

Tower 28 Beauty Coconut ShineOn Milky Lip Jelly

Pucker up in this semi-sheer milky rosy pink, with nourishing ingredients such as Apricot Kernel Oil to soothe lips, and Raspberry Seed Oil, a natural antioxidant that protects lips against damage from free radicals and environmental aggressors.

Tower 28 Beauty Oat ShineOn Milky Lip Jelly

On the hunt for something a little softer and lighter? This semi-sheer milky peachy baby pink is what you're looking for. It leaves behind a wash of color that leaves your lips feeling soft and looking glossy, without the stickiness.

Get ready for all the big Labor Day long weekend sales by checking out our big A to Z sale list! And if you'd like deals delivered directly to your in-box, sign up for the Shop With E! Newsletter!

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