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Brands Giving Back to Racial Justice Causes

Brands across fashion, beauty, entertainment and more are pledging their support in the effort to end racial inequality.
By Carly Milne Jun 19, 2020 7:00 PMTags
E-Comm: Khloe Kardashian, Emma Grede, Good AmericanGood American

As the world steps up to combat racial inequality, numerous brands are also stepping up to do their part. Companies across beauty, fashion, entertainment and more are pledging donations to organizations and non-profits that support the black community, with some going even further to address the inequalities in their own workplaces and take steps toward making a meaningful difference.

Below are some of the brands stepping up to make a difference, with more and more pledging their support each day. Check back for more, as we'll be updating this list as companies continue to use their platforms to do some good.

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437: The swimwear and apparel brand has introduced The 437 Business Fund, where they will be distributing $20,000 in the form of grants between four Black female-founded initiatives. The Business Fund is a long-term commitment to supporting the movement against racism, and towards justice and equality.

Adidas: The sports apparel brand announced they would be making a $20 million investment in black communities, with a commitment to fill 30% of their positions in the U.S. by black and Latinx people while improving on company culture.

Airbnb: The vacation rental company will be donating $500,000 to share between the NAACP and Black Lives Matter

Allbirds: The sustainable footwear company has donated to Black Lives Matter and the NAACP Legal Defense and Educational Fund

Alter Eco: The sustainable, Fair Trade chocolate company donated 20% of sales during the first week of June to the NAACP Legal Defense Fund.

Batu: The fashion brand will be donating $1 from every sale to their partner charity, Bravehearts, Australia's leading child protection organization working holistically to prevent sexual assault and exploitation among children, many of whom are underprivileged and disproportionately Black.

Bed, Bath & Beyond: The home and housewares brand announced a $1 million product donation to the NAACP Empowerment Programs.

Billie: The body brand donated $100,000 to share between Black Lives Matter and the NAACP.

Biossance: The clean skincare brand is donating $100,000 to the ACLU, Minnesota Freedom Fund, Color of Change and Black Lives Matter.

Bliss: The cruelty-free skincare brand donated $40,000 to The Antiracist Research & Policy Center.

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Bombas: The sock company is donating $250,000 to five organizations chosen by black employees that "combat the root causes of systemic inequality in the black community," with the first two rounds of donations going to A Second U Foundation and Sister's Circle

Brooklinen: The home brand has donated to Black Lives MatterCampaign Zero and Act Blue Bail Funds, and are matching employee donations to these causes.

Brooks Running: The sports apparel company has donated $100,000 to the Equal Justice Initiative, and have also pledged $1 (up to $250,000) for every runner who registers with the company to run on Global Running Day.  

Bubbies Ice Cream: The frozen novelty brand has made a donation to the NAACP, as well as donated to initiatives in its local communities like The Popolo Project in Hawaii, Black Nurses Greater Phoenix and Arizona Community Foundation's Black Philanthropy Initiative.

Clif Bar: The energy bar company plans to donate $100,000 to Color of Change and the African People's Education and Defense Fund

Colourpop: The cosmetics company is donating $25,000 to the Minnesota Freedom Fund, $25,000 to the ACLU, and $250,000 to Black communities through various community-based organizations. 

Country Archer Jerky Co.: The 100% grass-fed jerky and meat snack brand has made a donation to NAACP, plus 100% of proceeds from website sales from National Jerky Day are being donated to the Jackie Robinson Foundation Scholars Program, a program that seeks to provide equal opportunity by addressing the achievement gap in higher education through scholarships, mentoring and leadership training.

Diamond Supply Co.: The fashion brand is re-releasing its Unity tee this Saturday, which was originally released as an anti-racism statement in 2017, with all proceeds from sales going to Black Lives Matter.

Diplomacy Worldwide: The streetwear brand plans to donate 100% of proceeds from their SS20 Peaceful Protest T-Shirt Capsule to The Bail Project.

DoorDash: The food delivery and takout company is donating $1 million, shared by Black Lives Matter and a newly-created fund for nonprofits directed by DoorDash's black employees.

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Eileen Fisher: The fashion brand is making a $25,000 donation to the Loveland Foundation, a therapy fund for Black women and girls, and a $25,000 donation to the NAACP Legal Defense and Educational Fund.

Emmy's Organics: The snack brand will be donating 100% of the profits of their online store to the NAACP Legal Defense and Educational Fund.

Etsy: The online craft retailer donated $1 million, split between the Equal Justice Initiative and Borealis Philanthropy's Black-Led Movement Fund

Everlane: The chain-transparent clothing brand donate $75,000 to the Equal Justice Initiative and $75,000 to the ACLU.

Fila: The sport and streetwear brand donated $100,000 to Black Lives Matter.

Gap: The clothing conglomerate has donated $250,000 to the NAACP and Embrace Race on behalf of all their brands, including Athleta, Old Navy, Banana Republic, Intermix, Hill City, and Janie and Jack.

Girlfriend Collective: The ethical activewear brand has donated to Reclaim the BlockBlack Visions Collective and Visit Lake Street, and maintains a social justice info page to encourage involvement and donations.

Glossier: The cosmetics company donated $500,000 to Black Lives Matter, the NAACP Legal Defense and Educational Fund, the Equal Justice InitiativeThe Marsha P. Johnson Institute and We the Protectors, and also offered $500,000 in grants for black-owned beauty businesses. 

Good American: The inclusive clothing brand has always given a portion of proceeds to charity, but has now made Black Lives Matter and Color of Change their charity partners on the long term.

GT's Living Foods: The original raw and organic handcrafted Kombucha company has donated to the George Floyd Memorial Fund.

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Home Depot: The home improvement company has donated $1 million to the Lawyers' Committee for Civil Rights Under Law.

Honest: The clean body and beauty company is donating $100,000 to the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative.

Humblemaker Coffee Co.: The SoCal-based coffee company is now and for the foreseeable future donating $10 from every online purchase to Black Lives MatterCampaign Zero, and Color Of Change.

I'mmany: The jewelry brand is donating 30% of the profits from their Flower Power series to The Loveland Foundation, which makes it possible for Black women and girls to receive mental health support.

Lego: The toy company is donating $4 million to "organizations dedicated to supporting black children and educating all children about racial equality." 

Levi's: The denim brand is donating $100,000 to the ACLU and $100,000 to Live Free USA.

Livincool: The streetwear brand is donating 100% of profits from their new Gradient Collection to Color Of Change.

Lululemon: The athletic and athleisurewear company is donating $100,000 to the Minnesota Freedom Fund

Lyft: Through LyftUp, the rideshare company is offering $500,000 in ride credit to the National Urban LeagueNAACPNational Action NetworkBlack Women's Roundtable and National Bail Fund Network, and plan to donate further ride credits to Minneapolis' Lake Street Council.

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ModCloth: The online clothing retailer will be donating funds to Black Lives Matter.

Netflix: The streaming giant is donating $1 million to Policy Equity

Nike: The sportswear brand is donating $40 million over four years to various groups and organizations dedicated to supporting the black community and addressing racial inequality.

Nisse: This upscale Turkish ready-to-wear brand is donating 100% of proceeds from TogetherWeAreStronger shirts to the NAACP.

Nomasei: The fashion brand is donating 10% of proceeds through the month of July to The Loveland Foundation, which makes it possible for Black women and girls to receive mental health support.

Notte: The jewelry brand donated 20% of proceeds from a recent sale to Black Girls Smile.

Pangaia: The sustainable clothing brand has donated to six organizations to help fight the fight including Color Of ChangeBlack Lives MatterACLUNAACPBlack Visions Collective and Reclaim the Block.

Patagonia: The outdoor and activewear brand is donating $100,000 to the NAACP Legal Defense and Educational Fund.⁠⠀

Peloton: The home cycling and exercise giant is donating $500,000 to the NAACP Legal Defense and Educational Fund.

Phenomenal Woman: The social cause awareness organization is donating 100% of the proceeds from sales of the "Phenomenally Black" t-shirt to Black Future Labs, a non-profit working to build Black political power that was founded by Alicia Garza (a co-founder of Black Lives Matters).

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Purple Carrot: The vegan meal delivery service donated $40,000 to Black Lives Matter.

Savage x Fenty: The inclusive lingerie brand founded by Rihanna has donated to Black Lives Matter Greater NY and The Bail Project through Rihanna's Clara Lionel Foundation.

Sephora: The makeup retailer has donated over $1 million to National CARE, Center for Urban Families, the NAACP, the National Black Justice Coalition and the National Coalition on Black Civic Participation Black Women's Roundtable.  

SkinnyDipped: The Seattle-based mindful snacking company has committed to donating a portion of sales to Campaign Zero to help end police violence in America.

Spanx: The shapewear company is donating $100,000 split between Black Lives Matter, the NAACP Legal Defense and Educational Fund and the Minnesota Freedom Fund, plus another $100,000 to Atlanta-based organizations. 

Stella McCartney: The designer fashion brand is donating to the NAACP Legal Defense and Educational Fund.

Toms: The footwear company is donating $100,000 over the next three months to organizations fighting racial injustice, with their first donation going to Black Lives Matter.

The Walt Disney Company: The entertainment giant is donating $5 million to various organizations, starting with a $2 million donation to the NAACP

Warby Parker: The glasses retailer is donating $1 million to organizations dedicated to disabling systemic racism.

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WeWoreWhat: The fashion brand will be donating a portion of proceeds from their popular cowhide swimsuit collection to the NAACP, as well as continue with their ongoing 15 Percent Pledge to allocate 15% of their marketing budget to Black models and creators.

Yan Yan: The knit fashion brand will be donating 20% of proceeds from June and July to The Loveland Foundation.

Zadig & Voltaire: The fashion brand partnered with Black Art In America for a special Art is Hope Collection. The brand is donating a percent of proceeds from total site sales, plus 100% of the proceeds from the collection to Black Art In America.

—Originally published June 9, 2020, at 3:27 p.m. PT

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