An impressive promise.
On Monday, Comcast announced their plan to reallocate $100 million in order to advance social justice and equality. In a company-wide memo, Comcast Chairman and CEO Brian L. Roberts declared that the new initiative will "fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability."
Specifically, Comcast's pledge consists of "$75 million in cash and $25 million in media that will be distributed over the next three years," according to the statement. This will be in addition to the corporation's existing commitments to "thousands of organizations supporting underrepresented communities" via Comcast NBCUniversal Foundation and social impact programs.
The new initiative will be helmed by Craig Robinson, EVP and Chief Diversity Officer for NBCUniversal.
Roberts went on to highlight five key focus areas, including social justice, employees, awareness and education, digital equity and small business opportunity. The goal? "To build programs, allocate resources and partner with national and local organizations to drive meaningful change," Roberts said.
Monday's announcement comes amid the ongoing protests against police brutality, which are in response to the deaths of George Floyd, Breonna Taylor and others.
For Roberts' full memo, please read the below text:
"Last Sunday, I wrote to you to express my outrage over the far too familiar and frequent acts of violence against the Black community, and to acknowledge the structural racism that fuels these injustices. I've spoken with many employees—as have our leaders across Comcast Cable, NBCUniversal and Sky—and we have begun to mobilize as a company. While we recognize we don't have all the answers, we agree it's time that we start putting our words into real, sustainable action.
We know that Comcast alone can't remedy this complex issue. But you have my commitment that our company will try to play an integral role in driving lasting reform. Together, we hope to help create a more equitable, just and inclusive society. To that end, we are developing a comprehensive, multiyear plan to allocate $100 million to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability. There will be $75 million in cash and $25 million in media that will be distributed over the next three years, in addition to the existing commitments our company currently makes to thousands of organizations supporting underrepresented communities through our Comcast NBCUniversal Foundation and social impact programs.
Craig Robinson, EVP and Chief Diversity Officer for NBCUniversal, will be spearheading these efforts with me at the corporate level and will coordinate with business leaders across Comcast, NBCUniversal and Sky to build programs, allocate resources and partner with national and local organizations to drive meaningful change. Each of our companies will create sustainable programs within their businesses and will be proactively soliciting ideas from employees so that we can build this effort together. We will share more about these initiatives and our plans in the weeks ahead, but today we want to outline our key focus areas:
Social Justice: We will partner with, and provide significant grants to, organizations working to eradicate injustice and inequity. Organizations will include but not be limited to: the National Urban League, the Equal Justice Initiative, the National Association for the Advancement of Colored People, the National Action Network and the Community Justice Action Fund.
Digital Equity: We will deepen our company's long-standing commitment to addressing digital inequities, which disproportionately impact communities of color. Over the last 10 years, Comcast's Internet Essentials has connected more than eight million low-income people to the internet at home. Beyond connectivity, we are scaling up our pledge to provide digital skills training to young people and to upskilling adults with the aim of improving economic mobility. Supporting organizations such as Black Girls Code, which empowers girls of color to become innovators in STEM fields, and BUILD, which ignites the potential of young people from under-resourced communities, are two examples.