Why Moms Everywhere Trust Jessica Alba's Honest Company

You can find everything you need for bath, beauty, baby and home, with clean, green ingredients.

By Carly Milne, Emily Spain, Kristine Fellizar Mar 02, 2022 12:00 PMTags
Jessica Alba, Honest CompanyStefanie Keenan/WireImage

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time. 

When Jessica Alba found she couldn't find one brand to entrust with her everyday needs, and that offered self-care items that were effective without harsh chemicals, she decided to create a company to do exactly that. And to make her intention clear, she called it Honest.

Since its inception, Honest has grown from offering a variety of clean baby goods like diapers and wipes. Now the company has become a full-fledged wellness brand with safe and effective products across categories such as bath, body and personal care, beauty and home.

And its fanbase has grown from moms and moms-to-be into pretty much anyone and everyone who appreciates Honest's values, and their dedication to safety and transparency in everything they create. As if that's not enough, the company is also socially conscious, implementing initiatives and community partnerships that give people access to safe and effective options, especially when they need it most. They've donated over 20 million products to people in need since 2012. 

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So why do moms love Honest so much? It's simple: because they can trust that when they buy an Honest product, they (and the ones they love) will be protected against 2500 chemicals Honest has on their No List. Everything is rigorously tested, and what you see on the label is what you get.

If you haven't tried any of their products, now's the perfect time to do so. Honest is currently holding an anniversary sale to celebrate 10 years. You can save 20% on select products including gift sets and must-try best-sellers. 

With that, we've rounded up the Honest products that have changed our life for the better all thanks to Jessica Alba! See our picks below. 

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Calm + Heal Melting Balm

Dry skin? Try this Calm + Heal Melting Balm. With powerful ingredients like Allantoin, Mondo Grass, and Honest's lipid-reinforcing Calming Phyto-Blend, this balm will hydrate and nourish skin.

Fresh Face Kit

The Fresh Face Kit is described as "Jessica's 5-step routine to a fresh-face complexion." The set features the CCC Clean Corrective With Vitamin C Tinted Moisturizer Broad Spectrum SPF 30, the Creme Cheek & Lip Color, Tinted Lip Balm, the Honestly Healthy Brow Gel and the Extreme Length Mascara & Lash Primer. 


3 Steps to Dewy Skin

The 3 Steps to Dewy Skin Set will give you a nice glow all season long. It comes with the Gentle Gel Cleanser, the Stay Hydrated Hyaluronic Acid & NMF Serum and the Hydrogel Cream for a discounted price!

Mask Moment Gift Kit

Honest has a ton of sets that are perfect for gifting, and the Mask Moment Gift Kit comes with the skin-reviving Prime + Perfect Face Mask, an adorable fuzzy headband and bamboo cotton rounds. A must! 

Multi-Surface Refillable Cleaner Kit

Keep your house clean while saving the planet, this kit includes one empty 28oz spray bottle and two refill pods. Plus, you'll save money!

Gentle Gel Cleaner

This cleanser does it all! Remove your makeup and cleanse your skin with a soothing botanical blend of chamomile and calendula.

Hydrogel Cream

This ultra-hydrating moisturizer features two types of hyaluronic acid that help attract and bind moisture into the skin. Plus, it has advanced moisture-release formula for long-lasting hydration.

Shampoo + Body Wash

Whether you use this cleanser on yourself or your kids, you can rest easy knowing it's safe, gentle and tear-free. So scrub yourself (or your loved ones) from head to toe in three different scents: calming lavender, classic sweet orange vanilla and gently sweet almond. Not only were they made using a blend of naturally-derived botanicals and essential oils, but there's no animal byproducts, nor is it tested on animals.


Dry Skin Duo

Nourish dry skin with a one-two moisturizing punch of Honest's Gently Nourishing Face + Body lotion, and their organic, all-purpose balm. They're super gentle, and known to be a fan favorite.

Soothing Therapy Eczema Body Wash

Eczema can be a pain, but this body wash was made to soothe and care for eczema-prone skin. The formula is steroid free and made with ingredients such as prebiotics, colloidal oatmeal and coconut oil, so your skin is moisturized while being gently cleansed.


Rose Blossoms Baby Wipes

Make sure your baby's bottom is sparkling clean with these sensitive skin wet wipes, made without chemicals or parabens. They're thick and ultra durable, hypoallergenic, contain more than 99% water, and they're dermatologist-tested. You can even use them on messy toys, grubby fingers, or anything else that needs to be wiped clean.



Glow On Body Oil

Mommas-to-be can show their bumps a little extra love with this all natural, plant-based oil, crafted using organic coconut, avocado and olive oils. It hydrates and calms your skin, giving some added support and care to your growing belly.


Tinted Lip Balm

Equal parts balm and lipstick, this fabulous vegan tinted lip balm comes in seven sheer colors and offers long-lasting moisture. And while the colors are sheer, they're also buildable in case you want your pucker to pack a pow.

Tinted Moisturizer

Would you believe this moisturizer is actually six products in one? It's true! This tinted moisturizer acts as a primer, and also perfects your skin, protects against environmental stressor, blurs imperfections, brightens your complexion and locks in moisture. It also offers SPF and blue light protection, and blends like a dream.


Award Winners Kit

Get on the clean beauty bandwagon, or add to your collection, with this fantastic set of Honest Beauty favorites. You'll get the Extreme Length Lash and Mascara, with a lash primer and mascara to give your lashes a boost. Then there's the Lip Crayon Lush Sheer, a glide-on-the-go sheer lip crayon in eight colors. And lastly, there's the Liquid Lip, a vegan matte liquid lipstick in eight shades. Yes, please!

Looking for more things to shop? Check out the Vitruvi Spring Sale: Save 40% On These Select Diffusers and Essential Oil Blends.

—Originally published April 1, 2020, at 4:00 a.m. PT

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