The new streaming service from Jeffrey Katzenberg is described as "a mobile-first media technology platform bringing together the best of Silicon Valley and Hollywood." It's designed "for easy, on-the-go mobile viewing." Think shorter shows, most around 10 minutes long.
Hemsworth is the latest star to sign on to a project on the mobile platform. He'll star as Dodge Maynard in an action thriller about a man battling a terminal illness, desperate to take care of his pregnant wife. To take care of her, he takes an offer to participate in a deadly game only to discover he's not the hunter, but the prey. Nick Santora wrote the project, Phil Abraham will direct.