Despite a record-tying 11 awards, Titanic sales edged up by only 21,000 units the week after the awards (ended March 29), from 455,000 to 476,000.
The movie, in fact, slipped at the box office for the week ending March 29, to $15.2 million from $17.3 million. What makes this unusual is that the 1998 Oscar broadcast was the most watched in history with ABC reporting 87 million viewers and high-profile award shows usually boost sales (see the Grammys).
Those viewers all heard the theme from the film at least 11 times, and saw Celine Dion wail the film's Oscar-winning song, "Mt Heart Will Go On." Still, Dion's Let's Talk About Love remained lodged at No. 2 with a modest sales jump from 200,000 to 217,000.
Following the Titanic duo was a pair of 'Donnas. Wu-Tang spinoff Cappadonna debuted at No. 3 as his solo album Pillage. sold 132,000. Cappadonna was followed by Madonna, whose Ray of Light is ranking as her strongest first-month seller ever. It sold 118,000, off from 168,000.
Savage Garden reaped the No. 5 slot with sales of 117,000 while the Backstreet Boys moved a steady 95,000. Priority Records rapper C-Murder is finding it's a matter of Life or Death on the charts as sales of the album halved in the second week out, slipping from 197,000 to 91,000.
Charting at No. 8 was Eric Clapton's newPilgrim album (88,000 in sales), followed by K-Ci & JoJo's Love Always (76,000) and Usher's My Way rounded out the Top 10 (69,000).
Meanwhile, Van Halen, armed with a new singer and a grungy new sound dropped from a No. 4 debut of Van Halen III to No. 13 with a massive sales plunge from 191,000 to 64,000.
The notable new release to crack the Top 40 was Aretha Franklin's Rose Is Still a Rose, which debuted at No. 35.