You don't expect to see 60 Minutes--the dour father of all TV news mags--go along with some movie company's publicity stunt. But that's exactly how it appeared to many Monday, after CBS ran an ad for the new John Travolta presidential-scandal film Primary Colors right after airing an interview with Bill Clinton sexual misconduct accuser Kathleen Willey on 60 Minutes.

Coincidence or conspiracy?

"That spot was purchased back in January," Universal spokesman Alan Sutton tells USA Today. "We had no idea whatsoever what the programming was going to be two months later."

Universal claims it paid about $200,000 for the 30-second spot plugging its new Mike Nichols film--a thinly veiled story about a Southern governor turned presidential contender who's equally obssessed with junk food and sex.

"60 Minutes was the logical place to go to market this movie," Universal marketing president Buffy Shutt tells the Los Angeles Times. "It's a thinking kind of audience. We were definitely happy. The more people you can reach, obviously, the better."

Shutt adds that the Primary Colors ad will also run during PrimeTime Live and 20/20.

A CBS spokesperson told the New York Daily News the timing of the ad might have been a mistake. "We think if we had to do it over, we would probably move the commercial...The appearance of having a commercial that has some content relationship with the broadcast is something [we] work to avoid."

In the 60 Minutes interview, Willey--a former Clinton aide--said the president made crude sexual advances toward her in a room near the Oval Office. Clinton lawyer Robert S. Bennett also appeared on the segment to deny the charges.

Meanwhile, ratings for Sunday's program were up 25 percent in major markets, according to Nielsen Media Research, and it was the most watched show of the week.

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