At least 20th Century Fox honored the day by giving a momentary fright to readers of the Los Angeles Times this morning. Wrapped around the paper was an "Extra" headlined "The Coast Is Toast!" with straight-faced copy and photos describing the destruction of central L.A. by a volcanic eruption. One tipoff: the director of emergency services for the city looked a lot like Tommy Lee Jones. It was all a publicity stunt for Volcano, the disaster movie opening on April 25.
Some low-intensity hijinks invaded Industry Websites, today as well. "Closed. Don't Look Here. We've Gone to Disneyland," said the sign on the front door of Disney Online, before the real stuff downloaded. The CBS site spoofed one little annoyance of life on the Web by displaying a Netscape broken-link icon--then showing it flying away on angel wings. And visitors clicking on Sony Music's site find all the text printed backwards. Click again and a bunch of happy faces appear and stick their tongues out.
Comedy Central, the cable channel, needled the advertising community with a four-page parody of Advertising Age, mailed as a wrapper for the trade magazine this week. One of the mock articles said that America Online was hunting for a new ad agency but none of the Madison Avenue crowd could get through to the company because of "jammed phone" lines.
One Hollywood celebrity was the victim of an April Fool's gag. David Carradine, "Grasshopper" on TV's Kung Fu, was psyched to see his star unveiled on Hollywood's Walk of Fame. But when he looked down at the freshly minted monument, the star had his brother Robert's name on it instead. It was just a joke, though, with Carradine's real star hidden underneath the fake one.
Only the funny pages in the day's newspapers went all out, sending characters--and their creators--hopping from strip to strip. Garfield the cat stole Dagwood Bumstead's sandwich in "Blondie" while Scott Adams, the "Dilbert" artist, brought his brand of corporate culture to "The Family Circus." "My consultant says that if Bill can 'Work cuter, not harder,' we won't need to downsize again," mom tells her diminished family.