Oh, sure, Madonna could get women to wear underpants as outerwear back in the '80s--but can she get women today to dress up like '50s fashion victims? Well, that's the gamble that some big names in retailing are taking. On December 1, Bloomingdale's department stores in New York, Boca Raton, Miami, Chicago, Boston and four locations in California will open Evita boutiques with clothing, accessories and cosmetics inspired by the Madonna epic due to open Christmas day.

Bloomingdale's fashion director Kal Ruttenstein described the look in a statement as "all about romance. It's about prints, squared-off shoulders and clothes that move." Among the designs: suits by Elie Tahari, lace separates from Jill Stuart and tango dresses from Nicole Miller, plus a fancy "coronation dress" by Victor Costa. In the accessories department: shoes from Ferragamo, faux mink stoles from Adrienne Landau and hats from Deborah Rhodes.

The "Face of Evita" line of cosmetics from Estee Lauder arrives at all 17 Bloomingdale's stores November 15. The company describes it as "sophisticated '50s-era makeup that's arrestingly up-to-the-minute" with "a creamy, luminous complexion, soft, thin eyeliner, a wash of pale eyeshadow, immaculately shaped brows and lips and nails strictly defined in richest red."

The cheapest item in the Bloomies boutique should be a bottle of red nail lacquer at $9.00--about all you'll probably have left after the kids have dragged your purse through the promotional department they're interested in, the one featuring the stuff from Space Jam, the Michael Jordan-Bugs Bunny picture opening November 15.

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