Jessica Alba Declare Yourself Ad

Mark Liddell for Declare Yourself

Is Jessica Alba starring in a new sexed-out S&M movie?

Nope.

Getting wrapped up in shiny black electrical tape is all part of her civic duty.

Alba stars in a series of new public service announcements for Declare Yourself to urge young people vote. She appears to be crying with the tape covering her mouth and naked body. "Only you can silence yourself," the ad reads. "Make them hear you. Register to vote now…"

"We sign up for MySpace pages and Facebook pages, and download music off the Internet," Alba said. "The least people can do is register to vote online, actually making a difference in their world, not just make their lives a little bit cooler."

The muzzled mom was photographed last month in Los Angeles by Mark Liddell for the campaign, which launched in 2004 with Christina Aguilera and Jonathan Bennett.

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