Paul Newman, Warren Cowan

Ron Galella, Ltd./WireImage.com

Here's one story PR men and women may have a hard time finding a positive spin for.

Legendary Hollywood press agent Warren Cowan—the namesake of the entertainment public relations behemoth Rogers & Cowan and rep for such stars as Elizabeth Taylor, Paul Newman and Frank Sinatra, among others—passed away Wednesday night at the age of 87, his company confirmed today.

According to Variety, Cowan died at Cedars-Sinai Medical Center of heart failure. He was also battling cancer.

Over the course of his professional tenure, the so-called "father of Hollywood press agents" had a hand in helping the stars of Kirk Douglas, Shirley MacLaine, Roberto Benigni, Tony Curtis, Elton John and Danny Kaye all shine a little brighter.

A memorial is scheduled to take place Sunday.

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