Taylor Swift, Magazine


It's a new era.

Taylor Swift has officially taken her fans out of the 1989 era and landed them in Reputation. With the change in eras has come a change in Swift as well. Starting at the beginning of this album cycle, Swift has shown everyone that she is living her life for her, doing things on her terms and loving every minute of it.

Swift stepped out of the spotlight for most of 2017 and when she returned she had a new outlook on life and a new style. Instead of perfectly polished, Swift is giving us casual and cool, with an edge, which parallels the tone of her new music.

Let's take a look at Swift's Reputation style!

Taylor Swift

C Flanigan/FilmMagic

Taylor Swift, 99.7 NOW! POPTOPIA

Tim Mosenfelder/Getty Images

Ed Sheeran, Taylor Swift

Tim Mosenfelder/Getty Images

Taylor Swift, Inglewood Jingle Ball 2017

JB Lacroix/ WireImage

Taylor Swift, Tiffany Haddish, Saturday Night Live


Taylor Swift, SNL, Saturday Night Live

Will Heath/NBC

Taylor Swift, The Tonight Show

Andrew Lipovsky/NBC

ESC: T-Swift Snake Look

Instagram: bestpeopleinlifearefree

Taylor Swift, Reputation Magazine

Mert & Marcus

Taylor Swift, Reputation Magazine

Benny Horne

Taylor Swift, Look What You Made Me Do, Music Video

Big Machine Label Group, LLC

Taylor Swift, New Year's Day, TGIT


Taylor Swift, Magazine


Taylor Swift, Merchandise, Snake


Taylor Swift


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