Super Bowl Sunday is so close, you can almost taste it.
That may also be yesterday's nachos talking, but regardless—Super Bowl LI is, in fact, this Sunday, and that means it's time to once again embrace what we spend the rest of the year avoiding.
Commercials, of course.
This year the going rate for 30 seconds of air time was a reported $5 million, and that was before advertisers even knew the ratings-magnet New England Patriots would be playing. According to Variety, Fox had already sold 90 percent of its ad space by December—because no matter which teams make it, the Super Bowl remains the premier broadcast event for commercials. Nothing comes close, not the World Series, the Oscars—nothing.
And that is why the biggest brand names in America never fail to go all out for the Super Bowl.