France's avant-garde champagne house, Maison Mumm, is set to turn up the heat this Melbourne Cup Carnival, announcing the renewal of its exclusive partnership with NBCUniversal International Network's pop culture channel, E! Entertainment Television.
Successfully established in 2015, the partnership will bring E! Entertainment, the home of pop culture and one of the world's biggest entertainment and celebrity news outlets to the Melbourne Cup Carnival for the second time as the exclusive partner of Maison Mumm, the world's icon for celebration.
E! will host an array of famous faces in the Maison Mumm marquee in The Birdcage at Flemington throughout the Carnival, including E! News anchor Maria Menounos.