2012/Nicole Scherzinger/WhoSayIt pays to have nice hair, literally.
Nicole Scherzinger may have struck out on X Factor, but now this Pussycat Doll and her shiny tresses are makin' some moolah in a new endorsement deal with Herbal Essences.
"BIG NEWS: Thrilled to announce I'm @herbalessences new spokeswoman! Can't wait for you to see the new ad we shot! #sponsored," Scherzinger tweeted via her WhoSay account, along with this behind-the-scenes photo.
She also told People magazine, "It's amazing. I have a big grin on my face and I'm glowing. I'm really proud to be partnered with this brand."
And although Nicole may be new to the Herbal Essences team, she was already schooling them on their own products.
"I know all the mousses, honey," she shared the day of her shoot. "Normally people associate mousse with perms, but with this hair, are you kidding me?! Mousse equals volumizing."
According to People, Scherzinger will appear in print ads and commercials (which may even feature her music). "It's what I've worked so hard for my whole life," she says. "Not only to have music as my driving force, but to build my brand and be associated with products I believe in—those that are a direct reflection of who I am."