And now, for a little self-promotion. But indulge us, because it's for a really good cause: You.

E! Entertainment (that's us!) is proud to announce that we've partnered for the third consecutive year with CÎROC Ultra Premium Vodka for the network's Drive Safe campaign to promote responsible drinking and encourage people to make smart decisions after a night of partying to ensure a safe ride home.  

It couldn't be simpler...  

If you need a ride, put down your keys, pick up your mobile and text "DRIVESAFE" to 44264 (or do it online at to receive taxi contact information in your area.

Do like Nick Cannon, Kim KardashianKourtney Kardashian Marissa Miller, Ne-Yo, Kelly Rowland and the other celebs in the clip above urge you to do: Arrive in style, and return home safely.

The 2010 Drive Safe campaign kicks off today and continues all summer long.

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PHOTOS: Do-Gooder Gallery

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