Yes, there will be football. And, if you keep good company, there will be food. But in between all that, there will be commercials!
Super Bowl XLIV happens this Sunday at Miami Gardens' Sun Life Stadium, and while at least 80 minutes will be devoted to the Indianapolis Colts and New Orleans Saints beating the tar out of each other, the rest of the afternoon is all about entertainment of the less sporting variety.
Though we are living in a DVR world, the Super Bowl remains a singular opportunity for advertisers to get a word in edgewise in these fast-forward-happy times. (And face it, 98 million people aren't going to be tuning into the American Idol finale.)
In better economic days, we had Britney, Justin and Jessica peddling Pepsi and Pizza Hut Poppers. Heck, Budweiser even trotted out Conan O'Brien along with the Clydesdales last year. But even though many companies are trying to cut back (no FedEx, GM or Ford this weekend), we've still got Leonardo DiCaprio, Robert Downey Jr. and Johnny Depp to watch out for...