What's the deal with Shutter Island? They had trailers out early fall, and now they're opening the movie in the dead of winter. Did Scorsese and DiCaprio make a stinker they're trying to hide?
—Karen in Indiana, via the Answer B!tch inbox
If you have Martin Scorsese lighting up your phones asking why his picture has been moved from October—the height of Oscar season—to February, you cite circumstances largely out of your control.
You say you don't have the money to showcase the movie properly until 2010. And that your star, Mr. Leonardo DiCaprio, is, of course, a legend in his own time, much like you, Mr. Scorsese, but he's not available for international publicity junkets right this second.
And that is, in fact, what Paramount has said, to Scorsese and the press. (Meantime, we're getting some pretty righteous trailers, like this new Super Bowl spot that came out today.)
Movie marketing insiders tell me these reasons are indeed valid—but they may not be the full story...