Mark your calendar, Virgin Australia Melbourne Fashion Festival is just around the corner.
Melbourne comes alive for one of Australia's most celebrated style occasions, inviting you to play in Fashion's Wonderland, and bask in collections from renowned local and international labels.
With over 80 designers previewing their latest runway collections, we've narrowed it down to eight you absolutely cannot miss. See you in the front row!
A personal favourite of E! Australia Host Francesca Hung, the internationally acclaimed fashion house Balmain will unveil their latest collection in Gala Runways 1 & 2. Expect signature strong shoulders.
Who could forget Ashley Graham walking in that aquamarine dream by Jason Grech last year? We're so here for whatever the Melbournian brings next. JASONGRECH will be showcasing in Runway 3.
Gritty pretty and effortless cool, Aje (coveted by Olivia Culpo and Gemma Ward) return to showcase in Runway 3 this year. As always, their latest collection throws focus on sustainable artisan techniques.
Paul Vasileff, the young boy from Adelaide who learned to sew with his grandmother, has become a national icon. His ethereal gowns—which have cloaked the likes of Katy Perry, Poppy Delevingne and Giuliana Rancic—are showcasing in Runway 1.
SIR the label
Adored by Anna Heinrich, the flowing, contemporary creations of Sydney-based SIR will make their VAMFF debut this year. Scout their ready-to-wear collection in Runway 3.
Viktoria & Woods
Right on time for Autumn, Margie Wood's soft tailoring and relaxed shapes will have you making good use of VAMFF's Shop The Runway technology. Hello cosy cool!
Making the sneaker chicer, the athletica brand will showcase a versatile lifestyle collection for the very first time at VAMFF, on the Reebok Runway. Get a jog on—tickets are available now!
VAMFF 2020 will span 11 fashion-filled days from March 4 – 14, and will offer a range of travel bundles and fashion experiences in collaboration with Virgin Australia and Visit Victoria. Further information and tickets on sale now at vamff.com.au.