Rozalia Russian is an Australian fashion icon, entrepreneur, model and mother based in Melbourne, known for her sophisticated high-low aesthetic. From her beginnings in marketing and advertising, Russian cultivated her understanding of the commercial world and now boasts a digital lifestyle platform, a record-selling shoe collection and partnerships with leading consumer brands.
What's your career highlight? Working as the face of Anton Jewellery. My family and I fled from Russia after the war and came to Australia with only two suitcases to our name. My mum sold all of her jewellery to pay for food and living expenses as we tried to rebuild our lives in a new country. After many years, and a lot of hard work, my mum was finally able to buy herself her very first piece of jewellery, and it just so happened to be from Anton. She still wears it every day! A few years ago, I signed on with Anton to become their ambassador and we were able to share my Mum's incredible story of survival for their Mother's Day campaign. It's amazing how things come full circle.
Favourite app? Any of the shopping apps! Apparently, I'm a shopaholic...I'm not arguing the point. Whether it's Net-a-Porter, Matches or Farfetch, I'm happy to use any to get my fix.
Best advice for budding social media stars? Don't curate, live in the moment and allow your followers to come on the journey with you. So many people refine social media to be too perfect. Everyone has a bad day every so often; your kid is bound to draw on your white walls using your favourite lipstick every once in a while. Stay true to yourself and make sure people can relate. It doesn't mean you can't still keep it chic!