Selena Gomez Is Launching Her Own Beauty Line, So Get Your Wallets Ready

Selena Gomez's beauty line is one step closer to launching. Back in the summer, she filed a trademark and has now updated one of her Instagram accounts.

By Alyssa Morin Feb 04, 2020 9:01 PMTags
Selena GomezTibrina Hobson/Getty Images

Look at her now!

Selena Gomez is adding a new title to her ever-growing resumé: beauty mogul. The songstress is launching her own beauty line, so start saving your coins and making room in your makeup drawers.

On Tuesday, the 27-year-old pop star got people talking after changing her Revival tour Instagram account. Its name is now: RareBeauty.

The description of the re-branding reads, "Rare Beauty by Selena Gomez... Coming summer 2020 only at Sephora and RareBeauty.com."

Moments after updating the account, she took to her personal Instagram page to finally share the big news.

"Guys, I've been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer," she shared, alongside a behind-the-scenes video of her testing products and creating its concept.

"Follow @rarebeauty and become part of our beautiful community," she continued. "Here's a tiny sneak. There's more to share AND I can't wait."

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Over the summer, fans went wild when she filed a trademark for "Selena Gomez" with the U.S. Patent and Trademark Office on July 11, which was a week and a half before her 27th birthday.

The trademark was filed under her production company, July Moon Productions.

Related: Selena Gomez Is Getting Her Own Quarantine Cooking Show

So what will her beauty line entail? According to the trademarked products, fans can expect to shop for "fragrances, cosmetics, hair care preparations, essential oils, skin care preparations, body care preparations" and many other goodies.

In her behind-the-scenes Instagram video, she appeared to swatch various-colored lipsticks, concealer, cheek products and more.

However, at this time, it's unclear what products she'll be kicking things off with for her launch.

News of Selena's own beauty line comes as no surprise, considering she's been sporting more audacious makeup looks in recent months.

Her most swoon-worthy look came during the 2019 Cannes Film Festival.

Attending the major event for the first time, she donned dramatic looks that certainly made a grand entrance. She played up her lips with bold colors, rocked mesmerizing shadows and wore exaggerated cat-eyes to name a few. Of course, her go-to makeup artist, Hung Vanngo, was to thank for her beauty looks.

Additionally, she's been having a lot more fun with color than in recent years. For this year's We Day California, the 27-year-old actress enhanced her navy blue Dior dress by adding shimmery indigo liner to her already bold cat-eye.

But even when she's not playing with color, her makeup is still flawless. While in New York for The Dead Don't Die premiere, she wore a fresh-faced makeup look that gave her a lit-from-within glow. From her eyeshadow to her contour, she rocked warm-neutrals.

Since her dress was over-the-top fabulous, it made sense she would leave the focus on her ensemble.

Instagram / Selena Gomez

All in all, it will be interesting to see what kind of products Selena comes out with for her initial launch and if they'll coincide with her recent looks. No matter what, though, it appears she plans to spread a positive message with her brand.

"Our mission is to shape conversations around beauty, self-acceptance, and mental health," Rare Beauty's caption read. "We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world."

With many celebrities tapping into the beauty world, it will be fun to see what she brings to the market. And luckily, for makeup enthusiasts this isn't her first time at the rodeo.

Back in 2011, Selena released an eponymous fragrance. In fact, she asked her fans to help her create the scent by choosing the ingredients.

No matter what she launches, though, Selenators and beauty lovers alike will be ready for her brand's debut.