Yesterday I told you about some hotshot Hollywood directors joining the fight against crystal meth.
Well, as soon as my item went up, I heard from another great antimeth campaign. And this time, it’s director Joel Schumacher who’s involved.
Schumacher, the director of two Batman movies, St. Elmo's Fire and most recently The Number 23, is the one behind the new Me Not Meth television spot targeting gay and bisexual men.
The 30-second ad features four men talking about the things they’ve lost because of their addiction to crystal meth—job, family, boyfriend, etc.
The ad—part of a $5.3 million advertising campaign with support from the California Department of Alcohol and Drug Programs—will run in California through September.