Twentieth Century Fox
Movie posters seem to be stuck in two formats lately: the Romantic Comedy, where one character is looking away and the other gazing sweetly, or the Comedy, which calls for an exaggerated photo with a big block red typeface. WHAT'S THE DEAL?
Imagine the following answer delivered in a delightful font, maybe in Carrie Bradshaw pink with eye-catching drop shadows and a tiny version of myself jumping over the dot in every "I": Isn't it irresistible? Don't you want to go out and buy The Following Answer DVD? And The Following Answer action figures and bobblehead dolls?
No? WHAT IF I ASK YOU IN ALL CAPS? All right, fine. The secrets of movie marketing, after the jump...